OUR STORY

ABOUT fRoZ BAKERY

fRoZ BAKERY was founded on 03 March 2008. It was all started out of passion by Wayne as an online bakery. He believed that many consumers in the market love pastries and cakes but preferred to have them less sweet and oily. Therefore, he targeted the niche market where consumers preferred pastries and cakes that are less sweet and oily. The 3 successful factors of fRoZ BAKERY are – by providing excellent customer service, by having pastries and cakes freshly baked and having it reduced sugar and butter.

Since then, fRoZ BAKERY ventured out to open its the first bakery store in Bedok that grew from a Rojak stall in the coffeeshop in 2010 to half a stall space in 2011. Eventually, the outlet closed in 2013 due to high increase in rental. In 2012, fRoZ BAKERY opens its 2nd outlet in Tampines. In 2013, we saw the potential of cafe business and ventured into serving gourmet coffee. In 2015, fRoZ BAKERY opens its 3rd outlet in Ang Mo Kio which operates as a full fledged cafe serving not just pastries, cakes and gourmet coffee but also mains and light meals.

Tampines outlet was moved to Blk 56 New Upper Changi Road in Mar 2016. fRoZ BAKERY currently manages 2 outlets at Ang Mo Kio and Bedok.

fRoZ BAKERY’s FACTS

Food Quality
At fRoZ BAKERY, the quality of our products are never compromised. We always ensure that quality ingredients are used in our food preparation despite the ever rising food costs. Without fail, we also ensure that all products sold to our customers are of high quality and standard and we believe serving high quality irresistible products begins with the best choice ingredients.

Home-Made Style & Freshly Baked
All fRoZ BAKERY products are crafted in home-made style using only fresh and best choice ingredients. Our customers are able to enjoy high quality and irresistible products as our products are always freshly baked.

Reduced Sugar
fRoZ BAKERY reduced the sugar content for most of our recipes by at least 25%. Even though the sugar content has been reduced, the taste of the products are not compromised. We reduced the sugar content in our products as there are customers in the confectionery industry which prefer lesser sugar content in their pastries.
Examples: Muffins, Brownies, Cheesecakes, Cream Cakes, Cookies

Reduced Butter
fRoZ BAKERY reduced the butter content for several of our recipes by at least 20%. Even though the butter content has been reduced, the taste of the products are not compromised. We reduced the butter content in our products as there are customers in the confectionery industry which prefer lesser fat content in their pastries.
Example: Muffins

Promotes Green Movements
fRoZ BAKERY uses paper-made bags and/or boxes to pack most of our products as these materials can be recycled. We encouraged our valued customers to inform our staff if they do not require plastic bag and disposable cutlery. These are just little things that we can do to support green movements to save the environment.